品牌

#素生#
素生是一种对于生活的修行。 他不是一个定义,它就像一种与生俱来的向往,伴着每一天的呼吸,。在简单、充满感动与质感的设计语言下, 逐渐描绘出了“素生”的品格。
“素生”设计创作坦率而且直白,看到就能被感动.朴素的精彩是世界平凡也是最真实的特质,最可靠的存在。素生喜欢传达亲手造物的感受。让人感受到生命力的产品,就像是一个受到宠爱的孩子,亦或是正在轮回的自然界,这样的一股正能量能传递给欣赏者。
“素生”由中国美院老师章俊杰创立,设计工作室坐落于风景秀丽、诗意盎然的杭州,素生设计意在传达一种回归素雅的生活方式,寻求一种传统手艺与现代产品完美契合共生的设计理念。素生设计曾获得4次red-dot design award和3次iF-concept design award 以及其他一些国际奖项,工作室作品参加超过20次国内外展览。
本联合创作品牌汇聚于2011年10月,决心利用颠覆性的新设计观念,体悟中国根本文化的精华,将此精神注入现代生活创作中。
素生竹织研究是2012年初开始的主体设计研究体系,对于精细竹编的生产过程,工艺的可能性,和现代竹织家居产品设计探讨,开发出了整个系列的竹织产品。
Sozen is a practice of life, it is not a definition, it’s an innate yearning, accompanied by everyday breathing. And with a simple, emotional and qualitative design language; the character of “Sozen” is illustrated.
“Sozen” design is frank and straightforward, you’ll feel warmed when you see it, its wonderful simplicity is mundane yet also the most real and tangible charm, the most reliable existence. “Sozen” likes to convey the feeling of hand-made; to create products that give people life, like a beloved child, or the reincarnation of nature, giving the admirer a positive energy.
“Sozen” is founded by Zhang Jun Jie; a teacher at the China Academy Of Art, the studio is located in the scenic and poetic Hangzhou, “Sozen” design wants to convey an elegance simplistic lifestyle, to pursuit a design ideology that beautiful combines traditional craft with contemporary products. “Sozen” design has won 4 Red Dot Design Award and 3 times iF Concept Design Award, as well as other international awards, the studio has participated in over 20 national and international exhibitions.
The brand started in October 2011, and decided to use an innovative design concept, to understand the essence of China’s fundamental culture and integrate it into modern life creation.
Sozen started to research bamboo weaving as its main design concept in the beginning of 2012, carefully investigating into the production process of bamboo weaving, its craft possibility and modern bamboo woven furniture, and thus developing a whole range of bamboo woven products.

#手心里SOZEN CREAT#

手心里是一个以微创意为核心的良好生活研究品牌,创意代表心意。其着眼于微小的可感知情感创意,希望通过挖掘生活中阅读与旅行美学中的巧妙原创设计,让用户更好的感知到产品的人情味。

SOZEN CREATE is a good life research brand with micro-creative as the core, and creativity represents the heart. Focusing on tiny perceptual emotional creativity, it hopes to make users feel the human touch of the product by tapping the ingenious original design in life reading and travel aesthetics.


#生活之间S.SPACE#

生活之间是由SOZEN团队打造的艺术空间,SOZEN是来自杭州的年轻设计师团队,DESIGN&THINKING设计并思是SOZEN的品牌逻辑。在“生活之间”,可以从家居、家具、原创产品里得到生活的惊喜,其带给每每个人沉浸式的体验。生活之间引入的每一个品牌都代表积极的年轻态生活方式,它们都在各自的领域引领潮流。设计就是需要不断思考,生活亦是如此。

想象力不应该是生活的品质的瓶颈,拉开一个维度。回望工艺,物以载道,创新思考;让自己听一听海风,走在阅读与旅行的路上;抛开思维的偏执,理智与情感相融,感知内在;回归造物的本心,追寻质感的语言。寻找就是在享受某一种生活,它在主流与潮流之间,在生活之间极力感知。

S.SPACE  is the art space created by the SOZEN team. SOZEN is a team of young designers from Hangzhou. DESIGN & THINKING is the brand logic of SOZEN. In the “S.SPACE,” you can get life surprises from home, furniture, and original products, which bring an immersive experience to everyone. Every brand introduced between life represents a positive young lifestyle, and they all lead the way in their respective fields. Design requires constant thinking and life.
Imagination should not be the bottleneck of the quality of life, opening a dimension. Looking back at the craft, the material is carrying the road, thinking creatively; letting yourself listen to the sea breeze, walking on the road of reading and traveling; throwing away the paranoia of thinking, blending reason and emotion, perceiving the inner; returning to the heart of creation, pursuing the texture language. Searching is to enjoy a certain kind of life, it is between the mainstream and the trend, and it is strongly perceived between life.

 

联系我们:
E-mail : sozen_design@163.com
电话: 0571-86822356
Contact Us:
Email: sozen_design@163.com
Telephone: 0571-86822356

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