“素生”由中国美院老师章俊杰创立，设计工作室坐落于风景秀丽、诗意盎然的杭州，素生设计意在传达一种回归素雅的生活方式，寻求一种传统手艺与现代产品完美契合共生的设计理念。素生设计曾获得4次red-dot design award和3次iF-concept design award 以及其他一些国际奖项，工作室作品参加超过20次国内外展览。
Sozen is a practice of life, it is not a definition, it’s an innate yearning, accompanied by everyday breathing. And with a simple, emotional and qualitative design language; the character of “Sozen” is illustrated.
“Sozen” design is frank and straightforward, you’ll feel warmed when you see it, its wonderful simplicity is mundane yet also the most real and tangible charm, the most reliable existence. “Sozen” likes to convey the feeling of hand-made; to create products that give people life, like a beloved child, or the reincarnation of nature, giving the admirer a positive energy.
“Sozen” is founded by Zhang Jun Jie; a teacher at the China Academy Of Art, the studio is located in the scenic and poetic Hangzhou, “Sozen” design wants to convey an elegance simplistic lifestyle, to pursuit a design ideology that beautiful combines traditional craft with contemporary products. “Sozen” design has won 4 Red Dot Design Award and 3 times iF Concept Design Award, as well as other international awards, the studio has participated in over 20 national and international exhibitions.
The brand started in October 2011, and decided to use an innovative design concept, to understand the essence of China’s fundamental culture and integrate it into modern life creation.
Sozen started to research bamboo weaving as its main design concept in the beginning of 2012, carefully investigating into the production process of bamboo weaving, its craft possibility and modern bamboo woven furniture, and thus developing a whole range of bamboo woven products.
SOZEN CREATE is a good life research brand with micro-creative as the core, and creativity represents the heart. Focusing on tiny perceptual emotional creativity, it hopes to make users feel the human touch of the product by tapping the ingenious original design in life reading and travel aesthetics.
S.SPACE is the art space created by the SOZEN team. SOZEN is a team of young designers from Hangzhou. DESIGN & THINKING is the brand logic of SOZEN. In the “S.SPACE,” you can get life surprises from home, furniture, and original products, which bring an immersive experience to everyone. Every brand introduced between life represents a positive young lifestyle, and they all lead the way in their respective fields. Design requires constant thinking and life.
Imagination should not be the bottleneck of the quality of life, opening a dimension. Looking back at the craft, the material is carrying the road, thinking creatively; letting yourself listen to the sea breeze, walking on the road of reading and traveling; throwing away the paranoia of thinking, blending reason and emotion, perceiving the inner; returning to the heart of creation, pursuing the texture language. Searching is to enjoy a certain kind of life, it is between the mainstream and the trend, and it is strongly perceived between life.
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